Immutable Games
Strategic Advisor
Project X [under NDA]
Immutable is a trailblazing multi-billion dollar company at the forefront of blockchain gaming, driving true ownership experiences for millions of players worldwide.
Given the nascent technology of blockchain gaming, users often encounter non-ideal experiences and delays in roadmap delivery. Retaining users and keeping them engaged during periods of innovation presents an additional challenge for blockchain gaming products.
In a consulting capacity, I played a key role in tackling these challenges for a game struggling to maintain positive community sentiment. By devising solutions to ensure consistent user acquisition and retention, we achieved tangible improvements, fostering a thriving community and enhancing player experiences.
The potential of blockchain gaming to revolutionize the gaming industry makes this involvement with Immutable particularly impactful. As we continue to shape the future of gaming, I am enthusiastic about leveraging my expertise to drive even greater value for players and gaming enthusiasts worldwide.
Zoofrenz Collectibles
Strategic Lead
Marketing and Partnerships | Advisor
Zoofrenz is an extraordinary collection of 6,666 3D, metaverse-ready digital collectibles, designed to enrich collectors' day-to-day lives with its living and breathing appeal.
Zoofrenz is founded by Zombot Creative Works, a renowned group of artists with an impressive portfolio of work on AAA games for clients like Disney, Ubisoft, Riot Games, and more.
My significant contributions were instrumental in the resounding success of Zoofrenz's primary sale, generating a remarkable $3 million in revenue. An aggressive partnerships and go-to-market strategy, leveraging the native NFT groups and featuring celebrity endorsements and established gaming streamer collaborations, drove unparalleled interest and engagement.
Zoofrenz was able to become a groundbreaking NFT collection in a competitive market. By effectively executing these innovative strategies, we were able to catapult Zoofrenz to the forefront of the NFT market.
Planktoons Collectibles
Strategic Lead
Marketing and Partnerships
Planktoons is a collection of 4,444 plankton-in-onesie digital collectibles (NFTs), passionately brought to life by a Philippines-based children's book illustrator, aimed at spreading joy among collectors.
As the go-to-market strategist for Planktoons, I devised a unique strategy that harnessed the project's native IP. Leveraging a collaborative approach, we produced 1-of-1 Planktoons that artfully combined a non-native IP with our own. By presenting beloved IPs in a fresh and exclusive manner, we captured organic user interest, resulting in an impressive $600k revenue from primary sales.
In the fiercely competitive NFT space, Planktoons distinguished itself by appealing to the collector's mindset. Our innovative approach allowed us to 'punch outside of our weight class,' attracting users from larger projects to invest in our one-of-a-kind IP. The success of this strategy showcased the power of creativity and collaboration, elevating Planktoons as a standout project in the market.
